Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
A Zombie Story for Brands: Coca-Cola’s Product Line Cuts
24 Monday Aug 2020
The iPhone SE: The Moment When Apple Finally Began to Follow Conventional Pricing Models
16 Thursday Jul 2020
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For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …
Are Traditional Gas Guzzlers the Future for the Electric Vehicle Market?
14 Tuesday Jul 2020
Posted in Chapter 12: Developing New Products
Although there are more electric vehicles (EVs) on the road today than ever before, the market remains somewhat limited, prompting …
Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?
10 Friday Jul 2020
Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Nura: The Earphones that Sound Great to You, Because They’re Tailored to Your Ear
03 Friday Jul 2020
Posted in Chapter 12: Developing New Products
Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …
Chex Quest Returns! Bringing a Nostalgic Branded Game into Today
01 Wednesday Jul 2020
Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …
Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles
29 Monday Jun 2020
With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …
When a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited Fresh Beef Supplies
23 Tuesday Jun 2020
Posted in Chapter 16: Supply Chain Management
As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …