26 Wednesday Aug 2020
Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
24 Monday Aug 2020
Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
16 Thursday Jul 2020
Tags
For virtually all of its history, the iPhone has contradicted traditional predictions about how product prices develop over time. That …
14 Tuesday Jul 2020
Posted in Chapter 12: Developing New Products
Although there are more electric vehicles (EVs) on the road today than ever before, the market remains somewhat limited, prompting …
10 Friday Jul 2020
Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
08 Wednesday Jul 2020
Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
03 Friday Jul 2020
Posted in Chapter 12: Developing New Products
Using a novel technology that monitors the acoustic emissions that people’s ears produce as they listen, Nura headphones and earphones …
01 Wednesday Jul 2020
Let’s take a trip to the ancient past—the 1990s, if you will. In that decade, breakfast consumers digging through their …
29 Monday Jun 2020
With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
26 Friday Jun 2020
Posted in Chapter 16: Supply Chain Management
For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …