23 Tuesday Jun 2020
Posted in Chapter 16: Supply Chain Management
As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …
18 Thursday Jun 2020
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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
11 Thursday Jun 2020
When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
09 Tuesday Jun 2020
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As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …
05 Friday Jun 2020
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
03 Wednesday Jun 2020
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
11 Monday May 2020
For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
07 Thursday May 2020
Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …