In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera
01 Friday May 2020
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
Dealing with Modern Life by Playing: LEGO Promises Mindfulness and Meaning for Adults
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
Is Sugar by Any Other Name Just as Sweet? Labeling Controversies for Sugary Foods Calling Themselves Healthy
23 Thursday Apr 2020
Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …
A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology
21 Tuesday Apr 2020
Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements
17 Friday Apr 2020
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
Are Multilevel Marketing Sales a Route to Fabulous Wealth or Really Just a Pyramid Scheme?
15 Wednesday Apr 2020
In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …
When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants
13 Monday Apr 2020
For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
Making the Fairytale Wedding a Reality for Fashionable, Plus-Size Brides
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …