05 Tuesday May 2020
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
01 Friday May 2020
In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
29 Wednesday Apr 2020
Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
23 Thursday Apr 2020
Strict rules exist for what food companies can claim with regard to the fat, calorie, cholesterol, and sodium they contain. …
21 Tuesday Apr 2020
Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
17 Friday Apr 2020
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
15 Wednesday Apr 2020
In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …
13 Monday Apr 2020
For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
11 Wednesday Mar 2020
For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …