Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does
05 Wednesday Feb 2020
BlackBerry: Once a Device Maker, Now a Funny Cybersecurity Firm
03 Monday Feb 2020
Posted in Chapter 12: Developing New Products
Once a favorite of corporate actors, BlackBerry phones and mobile devices were essentially run out of the market by the …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Dashing Beyond Delivery: How DoorDash Is Leveraging All Its Marketing Options
24 Friday Jan 2020
As an online food delivery service, DoorDash started off with a strong digital presence, available through both mobile and online …
Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota
22 Wednesday Jan 2020
The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …
High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market
20 Monday Jan 2020
When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …
New Uses for Warehouse Space to Support Grocery Delivery Services
16 Thursday Jan 2020
Posted in Chapter 16: Supply Chain Management
The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …
The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets
14 Tuesday Jan 2020
In a telling scene in an old episode of The Simpsons, young Lisa complains, “It’s awful being a kid. No …
An Increasingly Relevant Question for Fast Food: Are We a Restaurant Supported by Tech or a Tech Company that Sells Food?
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …