When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company
06 Monday Jan 2020
Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban
02 Thursday Jan 2020
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When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …
Reading, Writing, and Arithmetic that Adds Up to Frustration for Retailers
14 Monday Oct 2019
Pretty soon after millions of kids finally got used to the idea of several weeks away from classrooms and teachers, they …
Recovery Efforts by Facebook, Determined to Revamp Its Image
09 Wednesday Oct 2019
Criticisms of Facebook for some widely reported data handling issues and privacy breaches—allowing Cambridge Analytica access to unauthorized user data, …
Using Our Outdoor Voices, Literally and Figuratively
30 Monday Sep 2019
With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …
The Gems and Skins Might Be Virtual, But the Money Is Real: In-Game Purchases, Kids, and Content
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …
Creating a New Transportation Market: The Lime Line of Rental Scooters
16 Monday Sep 2019
Even as scooters appear in more and more cities, the market has not been clearly defined. Consumers and potential riders …
Selling Directly to Consumers Is a Growing Option, for Firms in Virtually Every Product Industry
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
Volleying Between Past Heritage and Future Achievement: Wimbledon’s Image Makeover
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …