Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
New Advertising Information about Prescription Drugs: Their Prices!
01 Monday Jul 2019
Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
Success and the Challenges It Creates: How Growing Diaper and Pad Consumption Has Left Personal Goods Firms with a Growing Problem Too
17 Monday Jun 2019
Posted in Chapter 08: Global Marketing
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For consumer goods firms like Procter & Gamble or Johnson & Johnson, the massive expansion of the Indian market offers …
When Your Brand Is Popular Among a Non–Target Market: Patagonia’s Decision to Limit Sales to Maintain Its Value-Based Image
12 Wednesday Jun 2019
Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …
Finding the Hearables Market by Visiting Coachella
03 Monday Jun 2019
Posted in Chapter 12: Developing New Products
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The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …
Making a First Impression in Less than the First Second: New Evidence About Mobile Marketing
29 Wednesday May 2019
We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …
Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics
15 Wednesday May 2019
A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail
09 Thursday May 2019
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Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …
Uber’s Multipronged Effort to Regain a Positive Reputation, with Riders and Drivers
06 Monday May 2019
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The growth of Uber has been massive and rapid, and as its current chief marketing officer notes, that level of …
International Women’s Day as Inspiration for Marketing Messages
02 Thursday May 2019
When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …