When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …
International Women’s Day as Inspiration for Marketing Messages
02 Thursday May 2019
Moving in Two Directions: Even as Some Consumers Demand the Most Advanced Mobile Devices, Others Seek Simplicity
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
Supporting Black-Owned Businesses that Sell Products Dedicated to People of Color, Even After They’re Purchase by Conglomerates
25 Thursday Apr 2019
As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
What 5G Means for Telecom Companies and Their Marketing Methods
18 Thursday Apr 2019
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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
Milking the Market: Finding Ways to Sell Dairy Products to Consumers who Question Milk’s Appeal
15 Monday Apr 2019
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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …
Rather than Removing Them from Shelves, Are Some Drugstores Actually Selling More Tobacco Products to Minors?
11 Thursday Apr 2019
Famously and as we have discussed at length previously, CVS removed all tobacco products from its shelves, in line with …
Violating “Made in America” Rules: An Update from the FTC
08 Monday Apr 2019
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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …
The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder
04 Thursday Apr 2019
The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …
Scan Your Face, Drive Away in Less than a Minute: Using Biometrics at Hertz Rental Locations
01 Monday Apr 2019
Posted in Chapter 01: Overview of Marketing
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A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …