Virtual reality devices and 360-degree videos are quickly becoming widely popular, prompting a variety of players in a wide range …
Take a Virtual “Test Drive” Before Booking Your Next Trip
10 Wednesday May 2017
Guests Only: Hotels Woo Guests with Exclusive Spaces
08 Monday May 2017
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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …
What’s Next Podcast
08 Monday May 2017
Posted in Uncategorized
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Download the What’s Next 2017 Podcast by Marketing 6e Author Michael Levy! Click here to download!
Data Mining Offers New Insights for Student Success, But the Cost May Be Too High
04 Thursday May 2017
Posted in Chapter 10: Marketing Research
After literally centuries of experience and observed outcomes based on millions of students, colleges and universities thought they knew which …
Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!
02 Tuesday May 2017
Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …
20th Century Fox Needs a “Cure” for the Headache Caused by Its Fake News Campaign
28 Friday Apr 2017
Marketing campaigns are often designed to push boundaries and generate a buzz, but a recent marketing campaign that embraced the …
What If You Threw a Sale, and No One Came? Pricing Perceptions versus Realities
26 Wednesday Apr 2017
Basic economic theory predicts that when prices go down, consumers buy more. But the reality, as it often is, is …
“Smart” Toys Raise New Privacy Concerns
24 Monday Apr 2017
Privacy concerns continue to be a hot-button issue for many consumers. As more smart products enter the home, many of …
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
New Audits for Google’s YouTube Keeps Advertisers Happy
18 Tuesday Apr 2017
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YouTube is a media powerhouse. The popular video site reaches billions of people, and its users stream hundreds of millions …