Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
14 Friday Apr 2017
Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
10 Monday Apr 2017
Posted in Chapter 16: Supply Chain Management
In some ways, omnichannel initiatives seem likely to eliminate distributors from the supply chain. If consumers can access retail offerings …
06 Thursday Apr 2017
More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
04 Tuesday Apr 2017
Posted in Chapter 08: Global Marketing
Tags
The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …
31 Friday Mar 2017
Tags
Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
29 Wednesday Mar 2017
The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
23 Thursday Mar 2017
Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
21 Tuesday Mar 2017
Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …