Social media giant Facebook reported $27.6 billion in revenue in 2016, and nearly all of this income was generated by …
Advertising Industry “Likes” Changes Coming to Facebook
14 Friday Apr 2017
Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
Rather than a Death Knell, Omnichannel Might Ring in Prosperity for Smart Distributors in the Supply Chain
10 Monday Apr 2017
Posted in Chapter 16: Supply Chain Management
In some ways, omnichannel initiatives seem likely to eliminate distributors from the supply chain. If consumers can access retail offerings …
Promotional Offers Are Off the Menu as Chipotle Rebuilds Its Brand
06 Thursday Apr 2017
More than a year after food safety concerns plunged the fast-casual chain into crisis, Chipotle Mexican Grill still has a …
Taco Bell Breaks into the Chinese Market—for the Second Time
04 Tuesday Apr 2017
Posted in Chapter 08: Global Marketing
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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …
The Caped Crusader Joins Chevy’s Newest Focus Group
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
More than Just Ratings: Nielsen Tries to Breaks Free of Its Outdated Image
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
Exposure Alone Won’t Pay the Bills: The Revenue Concerns Affecting Instagram Stories
23 Thursday Mar 2017
Instagram Stories are a hit for retailers and publishers seeking brand exposure. The advertisements, which run as either a 15-second …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …