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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
Innovator, Leader, Risk Taker … Girl Scout?
11 Wednesday Jan 2017
In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
To Get People to Try a New Product, Goodness Knows Encourages Them to Try Something Else New
09 Monday Jan 2017
Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
Old Is New Again, for Both Green Vegetables and an Iconic Green Mascot
05 Thursday Jan 2017
He’s back, and in a big way! After a multi-year hiatus, B&G Foods is introducing a new generation of consumers …
Paying More for Chunky Monkey: The Pricing Repercussions of Brexit for British Consumers
03 Tuesday Jan 2017
In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
A Public Relations and Supply Chain Nightmare: The Samsung Galaxy Note 7 Failure and Recall
06 Tuesday Dec 2016
On August 19, 2016, Samsung introduced the latest version of its popular Galaxy Note series of phones, to great fanfare …
Now Re-Entering the Pizza Wars Battlefield: Pan Pizza from Papa John’s
30 Wednesday Nov 2016
Posted in Chapter 12: Developing New Products
When Papa John’s got started in 1984, it sold a single crust style: hand-tossed. That version is generally what the …
An Abundance of Nuts: Using a Good Pistachio Crop to Build Value
28 Monday Nov 2016
The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
Another Membership Offer, This Time for No More Coupons from Bed Bath & Beyond
24 Thursday Nov 2016
For shoppers needing a shower curtain, wedding gift, or new pillow, paying list price is nearly unheard of, unless they …
First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”
22 Tuesday Nov 2016
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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …