After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
A High-End Grocer on the South Side: Whole Foods’ Expansion Plans for Lower Income Neighborhoods
16 Wednesday Nov 2016
Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry
14 Monday Nov 2016
In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
A Funny Looking Car, Advertising through a Funny Channel: Working with The Onion to Introduce the Elio
10 Thursday Nov 2016
When you have come up with a radically new idea for a car, you need to take a radically new …
Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media
08 Tuesday Nov 2016
When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …
Political Advertising or Holiday Marketing in October: Which Is Worse?
04 Friday Nov 2016
In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …
Are We Still Having Fun? Under Armour’s Grueling Advertising Campaign for Runners
18 Tuesday Oct 2016
During a recent two-day training camp, held high in the Colorado mountains, Under Armour invited 35 athletes to prove their …
A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers
12 Wednesday Oct 2016
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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …
Turning the Draft Tables: The Latest Chunky Soup Campaign with the NFL
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
Amazon and Cars
06 Thursday Oct 2016
Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
Making Tracks to the Mall: The Prospects for Foot Locker
04 Tuesday Oct 2016
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It used to be that malls drew traffic by posting huge, well-known anchor stores at the ends. When that model …