22 Monday Mar 2021
Posted in Marketing Tidbits
In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
15 Wednesday May 2019
A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
07 Thursday Mar 2019
Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
21 Thursday Jun 2007
The return on online advertising investments continues to increase as behavioral advertisement companies, like Tacoda, offer more accurate placements of …
Grewal Levy Marketing News 