25 Friday Jan 2013
The signature, 1972 comedy routine by the late George Carlin hilariously and repeatedly used seven words that television broadcasters absolutely …
23 Wednesday Jan 2013
Perhaps better than nearly any other indicator, changes in the world of viral advertising signal the ways in which marketing, …
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …
14 Wednesday Nov 2012
When national, major events focus the attention of the U.S. consumer public, many advertisers see the event as an opportunity …
07 Wednesday Nov 2012
For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
05 Monday Nov 2012
It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …
30 Tuesday Oct 2012
A lemon is great for drinks and for adding a little zest to recipes. But for lemon growers—and in particular, …
29 Monday Oct 2012
During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
15 Wednesday Aug 2012
Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …