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Grewal Levy Marketing News

Tag Archives: augmented reality

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Marketing Tidbit: How Companies are Using AR for Virtual Clothing Try-On

15 Friday Jul 2022

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, augmented reality, Marketing Tidbit

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Looking to buy a new set of kicks online, but wish you could see what they’d look like on your …

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You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!

11 Monday May 2020

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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augmented reality, Positioning, targeting

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For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …

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Novelty or Strategy? The Modern Pop-Up Store

03 Thursday May 2012

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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augmented reality, pop up store, urban retail locations

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For years, pop-up stores seemed like an impossible dream. It was just too challenging, too expensive, and too demanding to …

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Interactive Print Marketing

28 Thursday Jan 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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augmented reality, magazine

In a world where readers can find reams of information with just the click of a mouse, newspapers, magazines, and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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