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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: b2b

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Do You Know What Sage Is? Let’s Hope So, Given What It Has Spent on Marketing

16 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 18: Integrated Marketing Communications

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b2b, Business-to-business, marketing, Sage

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In April, the British integrated accounting, payroll, and payment systems company Sage refreshed its brand to reflect its new purpose …

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And You Thought Facebook Was Everywhere Before…. The Expansion of a Social Network

24 Thursday Apr 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 12: Developing New Products

≈ 1 Comment

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b2b, Facebook, New Products, Occulus Rift

For its first foray into hardware, Facebook didn’t turn to its in-house innovative teams. Nor did it try to access …

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The Effects of the Affordable Care Act on Health Insurance Firms: Transforming a Traditionally B2B Marketplace into a Customer Market

27 Wednesday Nov 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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Affordable Care Act, b2b, Blue Cross Blue Shield, Obamacare

The passage of the Affordable Care Act has a wealth of impacts, but for insurance companies, one of the greatest …

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A Secondary Deal for a First-Class Retailer: The Transfer of Neiman Marcus

27 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus

Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …

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Blogging

12 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions

≈ 1 Comment

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b2b, blogging, social media, social networks

Blogs can be great marketing tools for B-to-B organizations, giving companies a brand and personality that they would otherwise have …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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