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Gucci has long been known for its artistic flair and bold, eye-catching luxury products in a variety of colors. But …
Everything’s Totally Not Gucci: Kering Faces Financial Pressure
23 Thursday Jan 2025
Tag Archives: branding
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …
A Novel Navigation App for Consumers with Visual Impairment
27 Tuesday Jun 2023
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By leveraging and integrating cutting-edge technology with relatively simple graphics, companies in a variety of sectors are making it easier …
When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend
07 Monday Feb 2022
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The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …
Is Victoria Out of Secrets? A Sagging Underwear Brand Tries to Catch Up with the Times
20 Monday Sep 2021
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What is sexy? It isn’t a rhetorical question. The ultimate viability of Victoria’s Secret’s as a business depends on the …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
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Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
Is Fashion a Statement? Marketing Clothing as Political Protest
07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
Art and the Fashionable Sock: A New Era in Licensing Agreements
04 Tuesday Dec 2018
Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …
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