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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Canada

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Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally

12 Friday Mar 2021

Posted by grewallevymarketingnews in Marketing Tidbits

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Amazon, Canada, Marketing Tidbit, small business

With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …

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Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of Price Fixing by Nestlé and Mars

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Canada, Hershey's, Marketing Ethics, mars, Nestle, Price Fixing, pricing, Strategic Pricing

According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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