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Tag Archives: Censorship

Do European Rights Apply to the Online Universe? Google’s Battle with France

23 Thursday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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Censorship, France, global marketing, Google +, Marketing Ethics

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The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …

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Chapter 01: Overview of Marketing (81)
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Chapter 03: Social and Mobile Marketing (174)
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Chapter 05: Analyzing the Marketing Environment (243)
Chapter 06: Consumer Behavior (203)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (164)
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Chapter 11: Product Branding and Packaging Decisions (224)
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Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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