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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
Tesla’s Careful Balancing Act as the Model 3 Finally Arrives
28 Thursday Sep 2017
Tag Archives: Channel Management
The Kids Are Marketing All Right: Recycling and Selling on E-Commerce Platforms
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
Leveling the Retail Playing Field, One RFID Sensor at a Time
13 Monday Mar 2017
Posted in Chapter 16: Supply Chain Management
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Online retailers have a distinct advantage over traditional brick-and-mortar stores: They can easily track a customer’s activities to help drive …
Consumers Love Breakfast. McDonald’s Corporate Loves New Revenue. So What’s the Franchisees’ Problem?
18 Wednesday Nov 2015
Posted in Chapter 16: Supply Chain Management
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The arrival of all-day breakfast at McDonald’s seemed a little like a no-brainer. For literally decades, consumers had complained about …
An International Manufacturer and a Direct Seller: The Revised Role Embraced by Procter & Gamble
06 Tuesday Jan 2015
Posted in Chapter 16: Supply Chain Management
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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers
30 Tuesday Apr 2013
Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …
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