Tag Archives: Consumer Trends

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Diagnosis or Not, Consumers Want a Celiac’s Diet

24 Monday Mar 2014

Posted by in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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The number of people who have actually been diagnosed with celiac disease—which means their bodies cannot process the gluten contained …

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OMG, My Mom Shops There! The Growing Problem for Retailers Targeting Teen Shoppers

05 Wednesday Mar 2014

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Seemingly all of a sudden, Abercrombie is a ghost town, and Aeropostale is filled mainly with space. The youthful shoppers …

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