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How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …
Costco’s Appeal Is as Good as Gold—Literally
13 Tuesday Feb 2024
Tag Archives: Costco
Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers
23 Thursday Feb 2023
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit
13 Wednesday Apr 2022
Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
Succession at Costco
01 Wednesday Feb 2012
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Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …
Grewal Levy Marketing News 