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Tag Archives: CSR

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No Good Deed? Tesco Faces Criticism for Donation Policy Changes

20 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Charity, CSR, donation, policy

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Aesop once said, “No act of kindness, no matter how small, is ever wasted.” It’s a noble sentiment, one that …

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From Greenwashing to Green Hushing: Strategic Approaches to Communicating About Sustainability Efforts

20 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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communication, CSR, greenwashing, sustainability

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When it comes to communicating about their environmental initiatives, societal trends appear to be following a pendulum, and the constant …

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The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder

04 Thursday Apr 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cancer, CSR, ethics, J&J

The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …

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Leveraging a Reputation for Social Awareness to Help Other Sellers: A Social Purpose Marketplace from Toms

21 Tuesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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CSR, Responsible Business, Social Business, TOMs shoes

Consumers who buy Toms Shoes generally do so because they know that with their purchase, they initiate a sharing program: …

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Corporate Responsibility versus Sustainability

14 Sunday Feb 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

≈ 1 Comment

Tags

corporate sustainability, CSR, green, sustainability

Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …

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Corporate Responsibility versus Sustainability

13 Saturday Feb 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

corporate social responsiblity, CSR, green, sustainability

This gallery contains 1 photo.

Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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