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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Tag Archives: data analytics
Defining Where Analytics Are Going: The Collaborative Insight2020 Initiative
29 Monday Jun 2015
Posted in Chapter 10: Marketing Research
Predictions are notoriously difficult, and when it comes to the rapidly changing context of marketing and analytics, they become nearly …
Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify Dates—and Their Consumption Patterns
20 Friday Mar 2015
Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …
Data Analytics: The Science of Retail Marketing
07 Thursday Jan 2010
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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …
The Profitable versus the Loyal
30 Tuesday Jun 2009
All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
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