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The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …
To What Extent Is YouTube Responsible for Protecting Children from Targeting?
18 Sunday Nov 2018
Tag Archives: data analytics
Defining Where Analytics Are Going: The Collaborative Insight2020 Initiative
29 Monday Jun 2015
Posted in Chapter 10: Marketing Research
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Predictions are notoriously difficult, and when it comes to the rapidly changing context of marketing and analytics, they become nearly …
Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify Dates—and Their Consumption Patterns
20 Friday Mar 2015
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Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …
Data Analytics: The Science of Retail Marketing
07 Thursday Jan 2010
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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …
The Profitable versus the Loyal
30 Tuesday Jun 2009
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All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
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When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
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