Remaking the Duane Reade Drugstore in New York City

01 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning

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At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …

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Private Labels to Impress NYC

09 Friday Oct 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Delish, drugstore, duane reade, Private label, rebranding

This gallery contains 1 photo.

If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …

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