Remaking the Duane Reade Drugstore in New York City

01 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning

At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …

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Private Labels to Impress NYC

09 Friday Oct 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Delish, drugstore, duane reade, Private label, rebranding

If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …

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