04 Tuesday Jul 2023
Tags
advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
14 Thursday Feb 2013
Tags
Better Business Bureau, energy drinks, False Advertising, Five Hour Energy, marketing, National Advertising Division
For years, Living Essentials, the maker and distributor of those little red bottles containing shots of 5-Hour Energy drinks, has …
12 Monday Jan 2009
Tags
To begin the new year, Gatorade is resolving on a rebranding strategy and new ad campaign. The company that put …