Homegrown Chinese Fast-Food Chains Go Toe-to-Toe with Western Behemoths

29 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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brands, China, Expansion, new markets, usa

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Western fast-food chains once dominated the casual dining landscape in China. The opening of a KFC in a Chinese city …

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ALDI, Y’All: When, How, and Why the German Grocery Retailer Is Expanding in the U.S. South

29 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Aldi, Expansion, Harvey's, Retailing, Winn-Dixie

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It is not as if ALDI’s plans to expand in the United States were a surprise. It had announced that …

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