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Tag Archives: food

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Making Ends Meet: Are Wage Increases Bad for the Food Delivery Business?

01 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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delivery, food, salary, wages

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It may be a rich person’s world, but there are still things that governments can do to enhance the balance. …

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When It Comes to Pricing for Airport Snacks, Is the Sky the Limit?   

28 Thursday Mar 2024

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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airport, expensive, food, location, prices

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You’re a careful traveler, so you arrive at the airport with plenty of time and without any prohibited liquids, such …

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Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen 

23 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Amazon, food, Groceries, Grocery Delivery, online, Retailing

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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

eating healthy, food, food label, green, health, local, natural, organic, Packaging

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Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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commodity, food, price, retailers

Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Making Olive Oil into a Miracle Product

05 Sunday Dec 2010

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, food, Packaging, strategy

Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …

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Fresh Fruits and Vegetables

12 Friday Nov 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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change, demand, food, retailers

In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …

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Coca-Cola and Pepsi Make Products Just for China

14 Monday Jun 2010

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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asia, China, coca cola, food, india

With its 1.33 billion people, China causes companies to just start drooling. The country offers such market potential and such …

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Time to Watch, but No Time to Prepare Food

15 Tuesday Dec 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

food, food tv, grocery, health, top chef

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Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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