Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs

03 Tuesday Nov 2020

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Cooking, FreshDirect, Marketing Research, services

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A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …

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How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions

12 Thursday Mar 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, FreshDirect, Philadelphia, segmentation, targeting

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FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …

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