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Grewal Levy Marketing News

Tag Archives: Healthcare

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Why the Walmart Model Doesn’t Translate to Healthcare

24 Thursday Oct 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Healthcare, pharmacy, Walmart

Walmart’s retail model is widely celebrated for its efficiency and cost effectiveness. But does a retail model work when applied …

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The Drones Are Coming, and They’re Carrying Blood, But It’s Not as Scary as It Sounds

11 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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drone, Healthcare, Supply Chain Management

This gallery contains 1 photo.

Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …

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Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals

10 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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ACA, Affordable Care Act, efficiency, Healthcare, hospital, marketing, Obamacare, technology

This gallery contains 1 photo.

According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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