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Tag Archives: iphone

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Hold the Phone: Apple Unveils the iPhone 16e

22 Thursday May 2025

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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apple, Budget, iphone, price

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The introduction of a newer, upgraded consumer technology product, like the iPhone, almost invariably means the introduction of a new, …

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Eight Great Examples of Retail Uses of Mobile Technologies

08 Tuesday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Tags

iphone, mobile apps, retailer apps

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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …

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Phone Wars

07 Friday Aug 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Tags

blackberry, iphone, mobile, mobile phone, nokia, smartphone

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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …

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The Mobile Commerce Connection

14 Tuesday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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Tags

apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce

So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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