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Tag Archives: korea

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Leveling the Playing Field: The Rise of Female Sports Fans in South Korea

25 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product

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Tags

fans, korea, sports

This gallery contains 1 photo.

In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …

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Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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The Dynamic Retail Environment in Korea

14 Monday Nov 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

app, korea, mobile commerce, pop up store, virtual retailing, virtual store

This gallery contains 1 photo.

Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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