The Macau Experience, for Budget Gamblers

30 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning

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Casino, consumer behavior, global marketing, Kam Pek Casino, Las Vegas, Macau, segmentation

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Macau is the new Vegas. Actually, it’s bigger than Vegas, raking in an estimated $45 billion in gambling revenue, which …

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Customer Data in the Air: Just How Friendly Do Customers Want the Skies to Be?

29 Wednesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Airlines, Big Data, Las Vegas, Quantas Air

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Airline companies already collect most of the data that other sellers are desperate to access. Because of the security regulations …

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