The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular
29 Tuesday Sep 2020
Tag Archives: Marketing Enviornment
The Latest Insights into Gen Z
23 Wednesday Sep 2020
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry
14 Monday Nov 2016
In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
Can a Humanitarian Crisis Lead to a Macroenvironmental Boon? How Refugees Might Change the Market in the EU
29 Sunday Nov 2015
In most Western, industrialized nations, the population is aging. That trend is clear, evident, and longstanding. These countries also are …
A Papal Visit as a Marketing Opportunity: How Two U.S. Cities, and their Souvenir Vendors, Are Preparing for Pope Francis
29 Tuesday Sep 2015
In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …
“The Incredible Shrinking Retail Chain”: As Major Retail Names Close Stores, What Lessons Can We Take?
06 Friday Mar 2015
The shuttering of all of Radio Shack’s remaining stores has prompted various responses. For older consumers who remember visiting the …
Developments in the Electric Car Market: How GM Plans to Compete with Tesla
11 Wednesday Feb 2015
When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …
A New Marketing Approach, Together with New Marketing Lingo, by P&G
08 Thursday Jan 2015
Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
A Hotel that Lets You Get Away from it All—By Letting You Expand Your Twitter Feed
14 Thursday Nov 2013
In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …
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