31 Friday Oct 2014
In separate lawsuits, brought in Illinois and California, local authorities have charged that five large pharmaceutical firms behaved illegally in …
06 Tuesday May 2014
Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …
09 Sunday Mar 2014
Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …
07 Friday Mar 2014
Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …
16 Monday Sep 2013
Tags
consumer behavior, cookies, internet advertising, Marketing Ethics, social media, web advertising
Every time a consumer surfs the web and clicks on a site, online marketers can place “cookies” on that user’s …
26 Monday Aug 2013
According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …
26 Monday Aug 2013
Tags
Bangladesh, global, innovation, International Firms, Marketing Ethics, Multinational Retailing, Rana Plaza, supply chain
Assessments of flexible, global, rapid supply chains tend to focus on their benefits: They lower prices for consumers. They help …
14 Tuesday May 2013
Tags
consumer behavior, DVD sales, Game of Thrones, HBO, Marketing Environment, Marketing Ethics, Michael Lombardo, Pirarcy
The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among the most expensive in television …
08 Wednesday May 2013
A 22-year-old soldier, with no history of health issues, collapsed while out for a training run, soon after ingesting a …
26 Friday Apr 2013
A major event such as the Boston Marathon attracts many famous sponsors. When tragedy strikes, sponsors must consider their responses …