In response to what it called overwhelming customer demand, Whole Foods Markets has announced that by 2018, all its stores …
Adding GMO to the Labeling Mix: How Whole Foods Might Change Grocery Retailing Again
31 Sunday Mar 2013
Tag Archives: Marketing Ethics
Captain Hook Would Be Proud: Movie Piracy and YouTube
29 Friday Mar 2013
Tags
Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
NASCAR and the NRA: A Match Made in Heaven or a Sponsorship Muddle?
24 Sunday Mar 2013
Tags
Gun Sponsorship, marketing, Marketing Environment, Marketing Ethics, Nascar, NRA, Positioning, segmentation, targeting
In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the Texas 500 at the Texas …
A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments
07 Thursday Feb 2013
Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …
Too Much Piggybacking on the Presidential Election?
14 Wednesday Nov 2012
When national, major events focus the attention of the U.S. consumer public, many advertisers see the event as an opportunity …
The Phone Wars: Desperate Nokia Embraces Misleading Advertising
03 Saturday Nov 2012
It must be hard for Nokia. Once the market leader in the mobile phone market, the company has struggled to …