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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …
Let’s Go Party: The Barbie Movie as a Branding Phenomenon
01 Tuesday Aug 2023
Tag Archives: Mattel
Diversity and Representation by Barbie
20 Tuesday Jun 2023
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Over her long history, Barbie has seen some ups and downs. Immensely popular when she was first introduced in 1959, …
A Toy Company for a New Age: How Mattel Is Reinventing Itself for Modern Consumers
24 Monday Jul 2017
Posted in Chapter 12: Developing New Products
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To get modern kids engaged with a toy, it likely requires more than conventional products have offered. A simple doll …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
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Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
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