Remaking the Duane Reade Drugstore in New York City

01 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning

At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …

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Your Own Billboard on Times Square—Just by Shopping!

25 Monday Oct 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Aeropostale, digital signage, NYC, social media

The Aeropostale outpost in Times Square in Manhattan commands attention with its impressive two-story, 19,000-square-foot presence. Never mind the clothes; …

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The Land of Cool: Tokyo is the new New York City

15 Tuesday May 2007

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing

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fashion, NYC, tokyo, trends, trendspotting

For years, products were tested in New York City, and if they were successful there, they were launched through the …

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The Land of Cool: Tokyo is the new New York City