When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
Tag Archives: online reviews
Amazon’s Private-Label Freebies and Consumer Reviews: Effective Promotions or Anticompetitive Influences?
08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
Please Sir, May I Buy Some More? The Increasing Use of Ratings of Customers, Not Just Ratings by Customers
16 Monday Mar 2015
In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
A Compromised View of the Compromise Effect: How Online Reviews Are Challenging a Marketing Lesson
13 Monday Jan 2014
A well-known rule of marketing stems from decades-old research that showed that when a marketer presents three versions of a …
Firms Take Online Reviews to Heart
25 Sunday Nov 2012
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Earlier this year, L.L. Bean Inc noticed that its Supima cotton Fitted Sheets (a top seller) was receiving negative customer …
Customer Reviews via the Cell Phone
11 Saturday Apr 2009
Sephora’s business model is based on a try-before-you-buy strategy, but when a woman shops the cosmetic retailer, she may not …