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Tag Archives: pepsiCo

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A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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e-commerce, pepsiCo, Supply Chain Management

For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

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Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Environment, Package Decisions, pepsiCo

When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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Two Lines, One Company: Pepsi Healthy and Pepsi Junk

24 Wednesday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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doritos, health, pepsiCo

The next time you eat Doritos for dinner, perhaps you can claim you did it because you’re really watching what …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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