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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Product lines

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Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics

11 Wednesday Nov 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 16: Supply Chain Management

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consumer behavior, Product lines, Supply Chain Management

Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …

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Adding Podcasts to their Portfolios: How Streaming Services Are Expanding their Product Lines

31 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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entertainment, Podcasts, Product lines, Spotify

Streaming services such as Pandora and Spotify sell access to digital music options, a combined service and product that seemingly …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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