22 Tuesday Oct 2024
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Sam’s Club has introduced a series of controversial changes to its membership policies, sparking significant debate among its customer base. …
10 Tuesday Oct 2023
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Analytics, Marketing Research, Member Access Platform, Retailing and Omnichannel Marketing, Sam's Club
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
15 Thursday Oct 2015
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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
Grewal Levy Marketing News 