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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
A Wrinkle in Segmentation: The SephoraKids
29 Thursday Feb 2024
Tag Archives: sephora
Sephora Enters into $1.2 Million Settlement for Illegally Selling Consumer Data
21 Friday Oct 2022
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Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
Sephora’s Effective Paradox: Maintain Mobile Dominance by Relying on In-Store Prompts
10 Thursday Oct 2013
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Some consumers rely on websites to reach their favorite retailers. Others like to head to the stores themselves to check …
Customer Reviews via the Cell Phone
11 Saturday Apr 2009
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Sephora’s business model is based on a try-before-you-buy strategy, but when a woman shops the cosmetic retailer, she may not …
Grewal Levy Marketing News 