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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
Tag Archives: Star Wars
Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon
28 Friday Feb 2014
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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars
The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …
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