09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
09 Tuesday Jan 2024
Tags
This gallery contains 2 photos.
Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …
12 Tuesday Dec 2023
This gallery contains 2 photos.
Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
This gallery contains 1 photo.
People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
29 Thursday Aug 2019
Posted in Chapter 10: Marketing Research
Tags
This gallery contains 1 photo.
On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …
03 Monday Jun 2019
Posted in Chapter 12: Developing New Products
Tags
This gallery contains 11 photos.
The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …
15 Wednesday May 2019
This gallery contains 1 photo.
A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
29 Monday Apr 2019
Tags
Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
18 Thursday Apr 2019
Tags
Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
01 Monday Apr 2019
Posted in Chapter 01: Overview of Marketing
Tags
This gallery contains 2 photos.
A modern business traveler arrives at Atlanta’s Hartsfield-Jackson International Airport, one of the busiest in the world, tired and ready …
Grewal Levy Marketing News 