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Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …
Lululemon’s Viral Dress Earns Mixed Reactions
18 Thursday Dec 2025
Blog Archives
Efforts by the United Kingdom to Regulate Buy Now, Pay Later Schemes
16 Tuesday Dec 2025
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Buy now, pay later schemes are a modern take on traditional layaway payment options, with a few critical differences. That …
AI Applications, Across the Customer Purchasing Journey
09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
Good Neighbors: State Farm Moves Super Bowl Spot
04 Thursday Dec 2025
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When broader national or global events create unexpected, unpredictable shifts, it remains the responsibility of smart marketers to shift quickly …
Going With the Gut: Beverage Companies Introduce Prebiotic Sodas
02 Tuesday Dec 2025
Posted in Chapter 12: Developing New Products
When Olipop and Poppi first introduced their soft drinks, the key feature used to differentiate their offerings from others on …
Unsustained Promises as Companies Revise their Sustainability Goals Downward
25 Tuesday Nov 2025
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Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …
In the Driver’s Seat: Walmart Expands Fulfillment Services
20 Thursday Nov 2025
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Retailers might dream of completely loyal shoppers, who visit only its stores for all their purchases. But such dreams are, …
Running Wild with Puma’s Massive Global Campaign
18 Tuesday Nov 2025
Posted in Chapter 10: Marketing Research
The AI Threats Altering Advertising Industry Practices
11 Tuesday Nov 2025
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From technology to customer service, manufacturing to retail, it seems that no industry is immune from the effects of artificial …
Eeek—Did that Cute Brand Just Slide Into My DMs?
06 Thursday Nov 2025
Sliding into someone’s DMs (direct messaging) tends to have a flirty connotation, suggesting a way to connect with a stranger …
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