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The new kid on the streaming block actually has been around for a while. With the merger of Viacom and CBS, the existing CBS All Access channel will become something new, called Paramount+. Its offerings will include shows sourced from the CBS network but also leverage the content holdings of Viacom, which include movies produced by Paramount Studios, access to NFL games, and several new original series. Although competition for streaming customers is growing increasingly competitive, with options available from Disney, Amazon, HBO, Netflix, and so forth, ViacomCBS believes its content will be compelling enough to get consumers to subscribe. It already has enjoyed growth in the number of subscribers to CBS All Access, seemingly due to the high quality content, including The Good Fight and Star Trek: Picard, that is currently available there.

Discussion Questions:

  1. Will Paramount+ be able to leverage its combined CBS and Viacom offerings to stand out in the streaming market?
  2. Would you subscribe to Paramount+?

Source: Benjamin Mullin, “ViacomCBS’s ‘Paramount+’ to Join Streaming Skirmish,” Marketing The Wall Street Journal, September 15, 2020