Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
The Regular, Ongoing Shifts to McDonald’s Menus
20 Tuesday Sep 2016
Category Archives: Chapter 01: Overview of Marketing
There’s Simply No Avoiding It: Location-Based Marketing and Pokémon Go
04 Thursday Aug 2016
Posted in Chapter 01: Overview of Marketing
Everyone is doing it. We mean Pokémon Go, of course, the mobile app version of the nostalgic game that requires …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
We Need the Annoyance: What a World Without Marketing or Advertising Would Mean
29 Thursday Oct 2015
Posted in Chapter 01: Overview of Marketing
Consumers like to complain about advertising. It interrupts television shows, delays the start of movies, clutters the landscape, and overwhelms …
A History Lesson that Still Holds True: The Polaroid Swinger and Consumer Predictions
15 Tuesday Sep 2015
Posted in Chapter 01: Overview of Marketing
When Polaroid introduced a handheld, instant camera to the market 50 years ago, no market research provided any hint that …
By Satisfying Customers’ Unfamiliar Desires for Drinkable Yogurt, Lifeway Becomes an American Success Story
09 Wednesday Sep 2015
Posted in Chapter 01: Overview of Marketing
Twenty years ago, virtually no one in the United States was consuming kefir, the yogurt-like, cultured dairy drink that now …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
Is Google Going the Way of Hewlett-Packard or Microsoft?
17 Friday Apr 2015
What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …
The High Tech Talent Shortage
28 Wednesday Jan 2015
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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
What the Sony Hacking Scandal Means for Marketers
26 Monday Jan 2015
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T he cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various …