24 Friday Sep 2021
Posted in Chapter 06: Consumer Behavior
Its a great big world out there, and most of us missed a lot of it during the COVID-19 pandemic. …
19 Thursday Aug 2021
Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
11 Wednesday Nov 2020
Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
29 Tuesday Sep 2020
The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
03 Wednesday Jun 2020
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
01 Friday May 2020
In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
10 Friday Jan 2020
Posted in Chapter 06: Consumer Behavior
People are not visiting McDonald’s and other fast food chains in the same numbers as they used to do—that’s a …
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …